Having a website with lots of visitors is great, but how many of them actually complete the goals you set? Conversion Rate Optimization, or CRO, is all about making sure more visitors take action.
This could mean more purchases on your website, but also better results from emails or marketing campaigns.
By taking your best performing version as a starting point and testing new variations against it, you can see what works better.
If you create a new version, you can show half of your visitors the original and the other half the new version.
For emails, you can send version A to ten percent of recipients and version B to another ten percent. If one performs better, you send that version to the remaining eighty percent.
With tools like Google Analytics, you can see where visitors leave your website. If people land on a broken page, they will probably leave. Fixing these errors can instantly improve results.
Useful tools to spot website issues:
If a website does not work properly, visitors will leave. No matter how great it looks, always start by making sure everything works.
If a website crashes or a page looks broken, people lose trust. A stable experience is essential.
Visitors should find what they need without effort. Missing or confusing information can cause frustration and make people leave.
Once a website is functional, reliable, and user-friendly, you can add elements that make it more engaging. Small details like animations or creative touches can make a big difference.
Conversion Rate Optimization is a broad topic with endless possibilities. If you would like advice or need help implementing CRO strategies, feel free to reach out via the form below
or call +31 651378397.