{"id":910,"date":"2025-03-01T15:41:40","date_gmt":"2025-03-01T15:41:40","guid":{"rendered":"https:\/\/marketing-extender.com\/disciplinas\/cro-otimizacao-da-taxa-de-conversao\/"},"modified":"2025-03-02T15:44:01","modified_gmt":"2025-03-02T15:44:01","slug":"cro-otimizacao-da-taxa-de-conversao","status":"publish","type":"page","link":"https:\/\/marketing-extender.com\/pt-pt\/disciplinas\/cro-otimizacao-da-taxa-de-conversao\/","title":{"rendered":"CRO \/ Otimiza\u00e7\u00e3o da taxa de convers\u00e3o"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto color_secondary\"><div class=\"l-section-overlay\" style=\"background:#00423C\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><nav class=\"g-breadcrumbs us_custom_107fbc5f has_text_color separator_icon align_left\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/marketing-extender.com\/pt-pt\/\"><span itemprop=\"name\">Casa<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">P\u00e1ginas<\/div><\/nav><div class=\"w-separator size_small\"><\/div><h1 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">CRO \/ Otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/span><\/span><\/h1><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox us_custom_99682d72 iconpos_top style_default color_custom align_center no_text no_title\"><a href=\"#\" class=\"w-iconbox-link\" aria-label=\"fas|chevron-down\"><div class=\"w-iconbox-icon\" style=\"font-size:4rem;\"><i class=\"fas fa-chevron-down\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:4vw;\"><div class=\"wpb_column vc_column_container us_custom_33b9ee00\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Explica a otimiza\u00e7\u00e3o da taxa de convers\u00e3o (CRO)<\/span><\/span><\/h2><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p data-start=\"56\" data-end=\"254\">Ter um site com muitos visitantes \u00e9 \u00f3timo, mas quantos deles completam realmente os objectivos que definiste? A <strong>otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/strong>, ou <strong>CRO<\/strong>, consiste em garantir que mais visitantes tomam medidas.<\/p>\n<p data-start=\"256\" data-end=\"365\">Isto pode significar mais compras no teu s\u00edtio Web, mas tamb\u00e9m melhores resultados de e-mails ou campanhas de marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_b48a3196\"><span class=\"w-text-h\"><span class=\"w-text-value\">Como \u00e9 que o CRO funciona?<\/span><\/span><\/h2><div class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">H\u00e1 muitas formas de melhorar as taxas de convers\u00e3o. Eis alguns exemplos: <\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_2 tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_top align_none\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Testes A\/B<\/h3>\n<p data-start=\"502\" data-end=\"632\">Se tomares a tua vers\u00e3o com melhor desempenho como ponto de partida e testares novas varia\u00e7\u00f5es em rela\u00e7\u00e3o a ela, podes ver o que funciona melhor.<\/p>\n<p data-start=\"634\" data-end=\"931\">Se criares uma nova vers\u00e3o, podes mostrar a metade dos teus visitantes a vers\u00e3o original e a outra metade a nova vers\u00e3o.<br data-start=\"746\" data-end=\"749\">Para e-mails, podes enviar a vers\u00e3o A a dez por cento dos destinat\u00e1rios e a vers\u00e3o B a outros dez por cento. Se uma delas tiver um melhor desempenho, envia essa vers\u00e3o para os restantes oitenta por cento. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_top align_none\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Prevenir as desist\u00eancias<\/h3>\n<p data-start=\"1034\" data-end=\"1230\">Com ferramentas como o <strong data-start=\"1050\" data-end=\"1070\">Google Analytics<\/strong>, podes ver onde os visitantes abandonam o teu s\u00edtio Web. Se as pessoas chegam a uma p\u00e1gina com erros, provavelmente v\u00e3o embora. A corre\u00e7\u00e3o destes erros pode melhorar instantaneamente os resultados.  <\/p>\n<p data-start=\"1232\" data-end=\"1277\"><strong data-start=\"1235\" data-end=\"1275\">Ferramentas \u00fateis para detetar problemas no s\u00edtio Web:<\/strong><\/p>\n<ul data-start=\"1278\" data-end=\"1446\">\n<li data-start=\"1278\" data-end=\"1358\"><strong data-start=\"1280\" data-end=\"1295\">ContentKing:<\/strong> monitoriza o teu s\u00edtio Web e envia alertas se algo estiver errado<\/li>\n<li data-start=\"1359\" data-end=\"1446\"><strong data-start=\"1361\" data-end=\"1379\">Screaming Frog:<\/strong> verifica se h\u00e1 erros no teu s\u00edtio Web, \u00fatil para vers\u00f5es de teste e ao vivo<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:900px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Como utilizar o CRO de forma eficaz?<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Em 1943, Abraham Maslow apresentou uma pir\u00e2mide das necessidades humanas. Em 2011, Aarron Walter adaptou esta ideia \u00e0 experi\u00eancia do utilizador no seu livro Designing for Emotion. Este modelo \u00e9 uma \u00f3ptima forma de dar prioridade \u00e0s melhorias do CRO.  <\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"382\" src=\"https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter.png 480w, https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter-300x239.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" title=\"\"><\/div><\/div><div class=\"w-text us_custom_c0be86b6\"><span class=\"w-text-h\"><span class=\"w-text-value\">Do livro Designing for Emotion (A Book Apart, Aarron Walter).<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_c314e366\"><span class=\"w-text-h\"><span class=\"w-text-value\">Esta pir\u00e2mide de Maslow explica-te:<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:2.5rem;\"><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">01<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Funcionalidade<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Se um s\u00edtio Web n\u00e3o funcionar corretamente, os visitantes v\u00e3o-se embora. Independentemente do seu aspeto, come\u00e7a sempre por garantir que tudo funciona. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">02<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Fiabilidade<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Se um s\u00edtio Web falhar ou se uma p\u00e1gina parecer avariada, as pessoas perdem a confian\u00e7a. Uma experi\u00eancia est\u00e1vel \u00e9 essencial. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">03<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Usabilidade<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Os visitantes devem encontrar o que precisam sem esfor\u00e7o. Informa\u00e7\u00f5es em falta ou confusas podem causar frustra\u00e7\u00e3o e fazer com que as pessoas abandonem o s\u00edtio. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">04<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Um pouco mais<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Depois de um s\u00edtio Web ser funcional, fi\u00e1vel e f\u00e1cil de utilizar, podes acrescentar elementos que o tornem mais cativante. Pequenos pormenores como anima\u00e7\u00f5es ou toques criativos podem fazer uma grande diferen\u00e7a. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_custom color_primary\" style=\"--site-content-width:750px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_8fac178d has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Queres saber mais?<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_aa7f5b77 has_text_color\"><div class=\"wpb_wrapper\"><p data-start=\"0\" data-end=\"75\">A otimiza\u00e7\u00e3o da taxa de convers\u00e3o \u00e9 um tema vasto com infinitas possibilidades. Se quiseres conselhos ou precisares de ajuda para implementar estrat\u00e9gias de CRO, n\u00e3o hesites em contactar-nos atrav\u00e9s do formul\u00e1rio abaixo <br \/> ou liga para <i class=\"fas fa-phone\"><\/i> <a href=\"tel:+31651378397\">+31 651378397.<\/a> <\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div>\n<div class=\"wpcf7 no-js us-field-style_1\" id=\"wpcf7-f849-o1\" lang=\"pt-PT\" dir=\"ltr\" data-wpcf7-id=\"849\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/pt-pt\/wp-json\/wp\/v2\/pages\/910#wpcf7-f849-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rio de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"849\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_PT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f849-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> O teu nome<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> N\u00famero de telefone (com indicativo do pa\u00eds)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span> <\/label>\n<\/p>\n<p><label> Correio eletr\u00f3nico<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> A tua mensagem<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envia\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":869,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-910","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/pages\/910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=910"}],"version-history":[{"count":1,"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/pages\/910\/revisions"}],"predecessor-version":[{"id":911,"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/pages\/910\/revisions\/911"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/pages\/869"}],"wp:attachment":[{"href":"https:\/\/marketing-extender.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}