{"id":887,"date":"2025-03-01T15:41:40","date_gmt":"2025-03-01T15:41:40","guid":{"rendered":"https:\/\/marketing-extender.com\/disciplines\/cro-conversie-optimalisatie\/"},"modified":"2025-03-02T15:43:38","modified_gmt":"2025-03-02T15:43:38","slug":"cro-conversie-optimalisatie","status":"publish","type":"page","link":"https:\/\/marketing-extender.com\/nl\/disciplines\/cro-conversie-optimalisatie\/","title":{"rendered":"CRO \/ Conversie optimalisatie"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto color_secondary\"><div class=\"l-section-overlay\" style=\"background:#00423C\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><nav class=\"g-breadcrumbs us_custom_107fbc5f has_text_color separator_icon align_left\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/marketing-extender.com\/nl\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pagina's<\/div><\/nav><div class=\"w-separator size_small\"><\/div><h1 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">CRO \/ Conversie optimalisatie<\/span><\/span><\/h1><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox us_custom_99682d72 iconpos_top style_default color_custom align_center no_text no_title\"><a href=\"#\" class=\"w-iconbox-link\" aria-label=\"fas|chevron-down\"><div class=\"w-iconbox-icon\" style=\"font-size:4rem;\"><i class=\"fas fa-chevron-down\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:4vw;\"><div class=\"wpb_column vc_column_container us_custom_33b9ee00\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Conversie optimalisatie (CRO) uitgelegd<\/span><\/span><\/h2><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p data-start=\"56\" data-end=\"254\">Een website met veel bezoekers is geweldig, maar hoeveel van hen voltooien daadwerkelijk de doelen die je hebt gesteld? <strong>Conversion Rate Optimization<\/strong>, of <strong>CRO<\/strong>, gaat over het zorgen dat meer bezoekers actie ondernemen.<\/p>\n<p data-start=\"256\" data-end=\"365\">Dit kan meer aankopen op je website betekenen, maar ook betere resultaten van e-mails of marketingcampagnes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_b48a3196\"><span class=\"w-text-h\"><span class=\"w-text-value\">Hoe werkt CRO?<\/span><\/span><\/h2><div class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">Er zijn veel manieren om de conversie te verbeteren. Hier zijn een paar voorbeelden: <\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_2 tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_top align_none\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>A\/B testen<\/h3>\n<p data-start=\"502\" data-end=\"632\">Door je best presterende versie als uitgangspunt te nemen en nieuwe variaties hierop te testen, kun je zien wat beter werkt.<\/p>\n<p data-start=\"634\" data-end=\"931\">Als je een nieuwe versie maakt, kun je de helft van je bezoekers het origineel laten zien en de andere helft de nieuwe versie.<br data-start=\"746\" data-end=\"749\">Voor e-mails kun je versie A naar tien procent van de ontvangers sturen en versie B naar nog eens tien procent. Als de ene versie beter presteert, stuur je die versie naar de overige tachtig procent. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_top align_none\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Drop-Offs voorkomen<\/h3>\n<p data-start=\"1034\" data-end=\"1230\">Met tools als <strong data-start=\"1050\" data-end=\"1070\">Google Analytics<\/strong> kun je zien waar bezoekers je website verlaten. Als mensen op een gebroken pagina terechtkomen, zullen ze waarschijnlijk vertrekken. Het herstellen van deze fouten kan de resultaten direct verbeteren.  <\/p>\n<p data-start=\"1232\" data-end=\"1277\"><strong data-start=\"1235\" data-end=\"1275\">Handige tools om websiteproblemen op te sporen:<\/strong><\/p>\n<ul data-start=\"1278\" data-end=\"1446\">\n<li data-start=\"1278\" data-end=\"1358\"><strong data-start=\"1280\" data-end=\"1295\">ContentKing:<\/strong> bewaakt je website en stuurt waarschuwingen als er iets mis is<\/li>\n<li data-start=\"1359\" data-end=\"1446\"><strong data-start=\"1361\" data-end=\"1379\">Screaming Frog:<\/strong> scant je website op fouten, handig voor live en testversies<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:900px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Hoe CRO effectief gebruiken?<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">In 1943 introduceerde Abraham Maslow een piramide van menselijke behoeften. In 2011 paste Aarron Walter dit idee aan voor gebruikerservaring in zijn boek Designing for Emotion. Dit model is een geweldige manier om CRO-verbeteringen te prioriteren.  <\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"382\" src=\"https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter.png 480w, https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter-300x239.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" title=\"\"><\/div><\/div><div class=\"w-text us_custom_c0be86b6\"><span class=\"w-text-h\"><span class=\"w-text-value\">Uit het boek Ontwerpen voor emotie (A Book Apart, Aarron Walter).<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_c314e366\"><span class=\"w-text-h\"><span class=\"w-text-value\">Deze piramide van Maslow uitgelegd:<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:2.5rem;\"><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">01<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Functionaliteit<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Als een website niet goed werkt, zullen bezoekers vertrekken. Hoe geweldig het er ook uitziet, zorg er altijd eerst voor dat alles werkt. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">02<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Betrouwbaarheid<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Als een website crasht of een pagina er gebroken uitziet, verliezen mensen hun vertrouwen. Een stabiele ervaring is essentieel. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">03<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Bruikbaarheid<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bezoekers moeten zonder moeite kunnen vinden wat ze nodig hebben. Ontbrekende of verwarrende informatie kan frustratie veroorzaken en mensen doen afhaken. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">04<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Een beetje extra<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Zodra een website functioneel, betrouwbaar en gebruiksvriendelijk is, kun je elementen toevoegen die de website aantrekkelijker maken. Kleine details zoals animaties of creatieve accenten kunnen een groot verschil maken. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_custom color_primary\" style=\"--site-content-width:750px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_8fac178d has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Meer weten?<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_aa7f5b77 has_text_color\"><div class=\"wpb_wrapper\"><p data-start=\"0\" data-end=\"75\">Conversion Rate Optimization is een breed onderwerp met eindeloze mogelijkheden. Als je advies wilt of hulp nodig hebt bij het implementeren van CRO-strategie\u00ebn, neem dan gerust contact op via onderstaand formulier <br \/> of bel <i class=\"fas fa-phone\"><\/i> <a href=\"tel:+31651378397\">+31 651378397.<\/a> <\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div>\n<div class=\"wpcf7 no-js us-field-style_1\" id=\"wpcf7-f851-o1\" lang=\"nl-NL\" dir=\"ltr\" data-wpcf7-id=\"851\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nl\/wp-json\/wp\/v2\/pages\/887#wpcf7-f851-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contactformulier\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"851\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"nl_NL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f851-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Uw naam<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telefoonnummer (met landcode)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span> <\/label>\n<\/p>\n<p><label> E-mail<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Uw bericht<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Stuur\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":513,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-887","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/pages\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":1,"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/pages\/887\/revisions"}],"predecessor-version":[{"id":891,"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/pages\/887\/revisions\/891"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/pages\/513"}],"wp:attachment":[{"href":"https:\/\/marketing-extender.com\/nl\/wp-json\/wp\/v2\/media?parent=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}