{"id":878,"date":"2025-03-01T15:41:40","date_gmt":"2025-03-01T15:41:40","guid":{"rendered":"https:\/\/marketing-extender.com\/disciplinas\/cro-optimizacion-de-la-tasa-de-conversion\/"},"modified":"2025-03-02T15:43:38","modified_gmt":"2025-03-02T15:43:38","slug":"cro-optimizacion-de-la-tasa-de-conversion","status":"publish","type":"page","link":"https:\/\/marketing-extender.com\/es\/disciplinas\/cro-optimizacion-de-la-tasa-de-conversion\/","title":{"rendered":"CRO \/ Optimizaci\u00f3n de la tasa de conversi\u00f3n"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto color_secondary\"><div class=\"l-section-overlay\" style=\"background:#00423C\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_small\"><\/div><nav class=\"g-breadcrumbs us_custom_107fbc5f has_text_color separator_icon align_left\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/marketing-extender.com\/es\/\"><span itemprop=\"name\">Inicio<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">P\u00e1ginas<\/div><\/nav><div class=\"w-separator size_small\"><\/div><h1 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">CRO \/ Optimizaci\u00f3n de la tasa de conversi\u00f3n<\/span><\/span><\/h1><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox us_custom_99682d72 iconpos_top style_default color_custom align_center no_text no_title\"><a href=\"#\" class=\"w-iconbox-link\" aria-label=\"fas|chevron-down\"><div class=\"w-iconbox-icon\" style=\"font-size:4rem;\"><i class=\"fas fa-chevron-down\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:4vw;\"><div class=\"wpb_column vc_column_container us_custom_33b9ee00\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Explicaci\u00f3n de la Optimizaci\u00f3n de la Tasa de Conversi\u00f3n (CRO)<\/span><\/span><\/h2><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p data-start=\"56\" data-end=\"254\">Tener un sitio web con muchos visitantes es estupendo, pero \u00bfcu\u00e1ntos de ellos completan realmente los objetivos que te has marcado? <strong>La Optimizaci\u00f3n de la Tasa de Conversi\u00f3n<\/strong>, o <strong>CRO<\/strong>, consiste en asegurarse de que m\u00e1s visitantes pasan a la acci\u00f3n.<\/p>\n<p data-start=\"256\" data-end=\"365\">Esto podr\u00eda significar m\u00e1s compras en tu sitio web, pero tambi\u00e9n mejores resultados de los correos electr\u00f3nicos o las campa\u00f1as de marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_b48a3196\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u00bfC\u00f3mo funciona el CRO?<\/span><\/span><\/h2><div class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">Hay muchas formas de mejorar las tasas de conversi\u00f3n. He aqu\u00ed algunos ejemplos: <\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_2 tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_top align_none\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Pruebas A\/B<\/h3>\n<p data-start=\"502\" data-end=\"632\">Tomando como punto de partida tu versi\u00f3n m\u00e1s eficaz y probando nuevas variaciones con ella, puedes ver qu\u00e9 funciona mejor.<\/p>\n<p data-start=\"634\" data-end=\"931\">Si creas una nueva versi\u00f3n, puedes mostrar a la mitad de tus visitantes la original y a la otra mitad la nueva versi\u00f3n.<br data-start=\"746\" data-end=\"749\">En el caso de los correos electr\u00f3nicos, puedes enviar la versi\u00f3n A al diez por ciento de los destinatarios y la versi\u00f3n B a otro diez por ciento. Si una funciona mejor, env\u00edas esa versi\u00f3n al ochenta por ciento restante. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_top align_none\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Prevenci\u00f3n de abandonos<\/h3>\n<p data-start=\"1034\" data-end=\"1230\">Con herramientas como <strong data-start=\"1050\" data-end=\"1070\">Google Analytics<\/strong>, puedes ver por d\u00f3nde abandonan los visitantes tu sitio web. Si la gente aterriza en una p\u00e1gina rota, probablemente se marchar\u00e1. Corregir estos errores puede mejorar instant\u00e1neamente los resultados.  <\/p>\n<p data-start=\"1232\" data-end=\"1277\"><strong data-start=\"1235\" data-end=\"1275\">Herramientas \u00fatiles para detectar problemas en el sitio web:<\/strong><\/p>\n<ul data-start=\"1278\" data-end=\"1446\">\n<li data-start=\"1278\" data-end=\"1358\"><strong data-start=\"1280\" data-end=\"1295\">ContentKing:<\/strong> supervisa tu sitio web y env\u00eda alertas si algo va mal<\/li>\n<li data-start=\"1359\" data-end=\"1446\"><strong data-start=\"1361\" data-end=\"1379\">Screaming Frog:<\/strong> escanea tu sitio web en busca de errores, \u00fatil para versiones en vivo y de prueba<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_custom\" style=\"--site-content-width:900px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">\u00bfC\u00f3mo utilizar el CRO eficazmente?<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">En 1943, Abraham Maslow introdujo una pir\u00e1mide de las necesidades humanas. En 2011, Aarron Walter adapt\u00f3 esta idea a la experiencia del usuario en su libro Designing for Emotion. Este modelo es una forma estupenda de priorizar las mejoras del CRO.  <\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"382\" src=\"https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter.png 480w, https:\/\/marketing-extender.com\/wp-content\/uploads\/2025\/03\/pyramid-maslow-aarron-walter-300x239.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" title=\"\"><\/div><\/div><div class=\"w-text us_custom_c0be86b6\"><span class=\"w-text-h\"><span class=\"w-text-value\">Del libro Designing for Emotion (Un libro aparte, Aarron Walter).<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_c314e366\"><span class=\"w-text-h\"><span class=\"w-text-value\">Esta pir\u00e1mide de Maslow explicada:<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:2.5rem;\"><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">01<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Funcionalidad<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Si un sitio web no funciona correctamente, los visitantes se ir\u00e1n. Por muy bonito que sea, empieza siempre por asegurarte de que todo funciona. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">02<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Fiabilidad<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Si un sitio web se bloquea o una p\u00e1gina parece rota, la gente pierde la confianza. Una experiencia estable es esencial. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">03<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Usabilidad<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Los visitantes deben encontrar lo que necesitan sin esfuerzo. La falta de informaci\u00f3n o la informaci\u00f3n confusa pueden causar frustraci\u00f3n y hacer que la gente se marche. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_6f96f96d\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_baseline align_none\" style=\"--hwrapper-gap:1.5rem\"><div class=\"w-text us_custom_bf3b962c has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">04<\/span><\/span><\/div><h4 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Un poco m\u00e1s<\/span><\/span><\/h4><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Una vez que un sitio web es funcional, fiable y f\u00e1cil de usar, puedes a\u00f1adir elementos que lo hagan m\u00e1s atractivo. Peque\u00f1os detalles como animaciones o toques creativos pueden marcar una gran diferencia. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_custom color_primary\" style=\"--site-content-width:750px;\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_8fac178d has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">\u00bfQuieres saber m\u00e1s?<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_aa7f5b77 has_text_color\"><div class=\"wpb_wrapper\"><p data-start=\"0\" data-end=\"75\">La Optimizaci\u00f3n de la Tasa de Conversi\u00f3n es un tema amplio con infinitas posibilidades. Si deseas asesoramiento o necesitas ayuda para poner en pr\u00e1ctica estrategias de CRO, no dudes en ponerte en contacto con nosotros a trav\u00e9s del siguiente formulario <br \/> o llamando a <i class=\"fas fa-phone\"><\/i> <a href=\"tel:+31651378397\">+31 651378397.<\/a> <\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div>\n<div class=\"wpcf7 no-js us-field-style_1\" id=\"wpcf7-f847-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"847\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/878#wpcf7-f847-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"847\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f847-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Tu nombre<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> N\u00famero de tel\u00e9fono (con el prefijo del pa\u00eds)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span> <\/label>\n<\/p>\n<p><label> Correo electr\u00f3nico<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Tu mensaje<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Env\u00eda\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":861,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-878","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/pages\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":1,"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/pages\/878\/revisions"}],"predecessor-version":[{"id":884,"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/pages\/878\/revisions\/884"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/pages\/861"}],"wp:attachment":[{"href":"https:\/\/marketing-extender.com\/es\/wp-json\/wp\/v2\/media?parent=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}